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Change the
way you look at direct marketing.
Everybody talks about integrated marketing, getting
the right mix, reaching the right audience with
effective channels. It’s a challenge for
even the most experienced marketers, because at
the pace of change: enhanced media formats, new
high-tech delivery channels, and the constantly
evolving role of business professionals –
the right mix today – could change
tomorrow.
Direct marketing to decision makers. It means
more than mailing a letter, blasting an e-mail
or making a phone call. It means reaching decision
makers when you need to enter new markets, launch
new products, and find new customers. You need
pre-qualified
leads, product insight, market research
– and a way to get business feedback from
the people who matter most – their prospects
and customers. |
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