Direct Response Marketing: Customer Acquisition

Target qualified decision makers and increase sales

The third step in the marketing process is to convert your prospects and acquire new customers. And to satisfy board room pressures you need to acquire the most profitable customers for your business. At this point in the relationship, you've gained the trust of your leads and prospects and proven that you understand their needs and have the right product for them.

Qualified List Rental

With direct marketing capabilities via email and postal lists, you can reach more than 35 million contacts in 25+ industries. AND qualify those leads to ensure that your leads are "sale ready" prospects.

Acquire More Customers with Multi-channel Marketing

Multi-channel marketing enables you to reach your target audience at different time periods with different channels – meaning your message influences your audiences multiple times. By choosing which names you need to target, the right channel mix and when to use them, your direct marketing is more targeted than ever therefore increasing your ability to acquire more customers and convert leads into sales.

Increased Response Rates = More Sales

Throughout the acquisition process, use marketing metrics to increase response rates for future campaigns. Measure the effectiveness of your email campaigns and learn how to better target prospects with analytics. This extensive program will.

Increase the size and Quality Of Your DataBase - Prospect Matching

In addition to these channels of marketing, the best way to increase sales is to increase your customer base. This is done by getting new prospect and customer information into your database. Our customers who use this service have experienced as much as 28% response through targeted, effective direct marketing campaigns. Data Enhancement from DM2-DecisionMaker allows for marketers and sales professionals to receive increased response rates and ultimately acquire more targeted customers. Data Enhancement appends current information into the marketing database including buying behavior, employee size, sales volume, job function, etc.

Qualify Your Leads

Lead qualification will take you to the next step in the sales process. In order to acquire, you need to learn the type of prospect you are working with. From business needs and project plans to budget and decision making authority, lead qualification reveals the leads that are truly sales-ready. DM2 qualifies leads from tradeshows, webcasts, case study requests and other marketing programs.

Whether you acquire leads from tradeshows, white papers, online events or or other marketing tactics, DM2's Data Enhancement, Lead Qualification, List Rental and Tradeshow 360 services provide detailed, targeted information about those contacts and add more contacts just like them to turn prospects into active customers.

Get Started

Get greater response and increase sales from the leads you've already generated. Contact DM2 today to find out how we can help you convert leads to sales. Back to DecisionMaker Services