The fourth quarter
– if yours is anything like ours at DM2 – is time to plan for
next year, evaluate your progress during this year, and – most
importantly – close the business you have successfully developed. And
as your list and marketing services provider, it’s important that you
know we’ll do whatever we can to help you finish 2008 strong and meet
your marketing goals.
To make sure you
achieve your goals, we have designed this newsletter to bring you
list and product updates that will drive new business right away –
and throughout the coming year.
We've
added new demographics and refreshed counts for targeted segments of the technology market! Now you can reach more than 8 million IT professionals with NEW
and updated demographics which include:
Product Specified:
Back-Up/Disaster Recovery
Storage Software & Hardware
Compliance
Supply Chain
Asset Management
Number of PC's
Number of Servers
These IT
professionals are responsible for purchasing decisions ranging from
software and security to peripheral equipment and servers. You can use this
direct response, qualified
subscriber list to deliver your message to a very targeted audience of
decision makers.
Connect
with nearly 3
million electronic decision makers in 480,000+
locations. These electronic professionals represent industries from
aircrafts to electronic subassemblies. And they are responsible
for:
Tests and measurement
We help you uncover
the right people, convert them to customers and build relationships. The
best way to sell your product is to know your customer. Let us make the
introduction. Call 800.323.4958 or learn
more now.
83%
of U.S. marketers reported an increase in
email marketing for 2008.1 It is proven to be cost effective and very measurable.
But how do you actually increase ROI and results with email marketing?
Knowing how to analyze email marketing results is where the highest increase
in ROI happens. At DM2-DecisionMaker, we take email marketing to the next
level. We will analyze, interpret and recommend direct marketing strategies
and profiles that best fit the target market and objectives. We determine
the most likely responders for future campaigns and create overall
increased marketing effectiveness.
DecisionMaker
Analytics measures the effectiveness of email campaigns in a few steps:
Evaluate previous email campaign response rates
Produce a profile of customers – and prospects
– who responded
Identify the professional demographics of most frequent
buyers
Determine the most likely responders for future campaigns
Track and measure subsequent email campaigns and their
response rates
Analytics can
help you increase results and ROI. In fact, one client recently
achieved 34%
increase in response after applying
DecisionMaker Analytics to their email marketing program.
Call us today at
800.323.4958 or click
hereto get started.
1.eMarketer citing McKinsey, “The
McKinsey Quarterly – How Companies are Marketing Online: A McKinsey
Global Survey,” Sept. 12, 2007.
87%
of marketers report that they are challenged to identify cost savings from their marketing
efforts?1
Economic stress is causing us
all to penny pinch and justify every dollar spent. Direct marketing budgets
are especially being hit hard. Starting with a qualified
lead can make a world of difference. With budget crunches,
now is the time to increase your ROI by delivering only sales-ready leads.
Only
DM2-DecisionMaker devotes the level of attention required to understand
your lead criteria and sales cycle to deliver leads with:
