It's already 3rd quarter and if your business is anything like ours, you’ve probably seen your share of change – some good, and some that presents new challenges. One of those challenges might be how well your company is prepared to respond to the new CAN-SPAM regulations. In this quarter’s newsletter, we provide you with some helpful information about the changes to the law, and how they affect your business and ours. And as always, our newsletter brings you the latest information about our products, marketing tips and ideas that can help boost your sales.

To Your Success,
Steve Rourke
VP & GM
 
 
In This Issue, July 17, 2008
 
New Lists  

Emergency/Trauma Nursing and Oncology Nursing Databases

We’ve recently told you that we’ve added new names to the DecisionMaker Medical Marketplace. And now, we have 2 new, unique nursing specialty sources in the Emergency/Trauma and Oncology fields. These new lists provide access to more than 49,000 Emergency/Trauma nursing professionals and 24,000 Oncology Nurses. Target specialized medical professionals with expertise in:
  • Oncology Nursing
  • Pharmacology
  • Emergency Care
  • Advanced Practice
  • Drug Therapy
  • Medical-Surgical Nursing
These nursing professionals are responsible for purchasing decisions ranging from uniforms and continuing education seminars to medical supplies and technology services. Use this direct response, paid subscriber list to deliver your message to your segment of this highly qualified audience of decision makers.
 
 
New CAN SPAM Regulations-IMPORTANT NEWS FOR EMAIL MARKETERS  
 
Effective July, 7, 2008 new CAN-SPAM regulations must be followed, and DM2 is ready to make sure you comply. Click here to find out more information about:
  • Opt-out preferences
  • Valid postal addresses
  • Multi-sender scenarios 
  • Fees and conditions for opt-outs
To learn more about these regulations, click here. And be assured that when you work with DM2 for your email marketing campaigns, we are 100% compliant with all CAN-SPAM requirements. 
 
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Green Direct Marketing White Paper  
Go Green...At home, at work, in your car and even in the grocery store - people are going green everywhere. But what about your direct marketing tactics? "Green" tactics in the work place are becoming an economic imperative. Did you know that making your direct marketing strategies environmentally friendly can save you money and help you gain more prospects? Reducing environmental waste and increasing marketing effectiveness is easy to achieve and gentle on your marketing budget.
 
This white paper offers insight and tips on how to use your customer file to increase marketing effectiveness and cut costs while staying "green."  
 
Click here to download whitepaper. 

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    Feature Industry 
     
    Manufacturing
    Got manufacturing professionals? Increase your database of highly qualified manufacturers who have the buying authority for your product. Now is the time to uncover your decision makers in the manufacturing industry. DM2-DecisionMaker knows who they are, what they buy and when. 
     
    At DM2-DecisionMaker, we can connect you with more than 6.3 million manufacturing decision makers who hold the purchasing power for:
    • Abrasives 
    • Adhesives
    • Conveyers
    • Filtration Systems 
    • Lift Trucks
    • Safety Equipment
    From aircraft and automotive industries to utilities and wireless technology, you can connect with the buyers for your product or service. We help you uncover the right people, convert them to customers and build relationships. The best way to sell your product is to know your customer. Let us make the introduction. Call 800.323.4958 or learn more now.

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    Product Update 
     
    Flexible Multi-Channel Marketing for Increased Results
     
    Direct marketing today requires mutliple channels to engage prospects and convert them to customers. Reaching your target audience through multi-channel marketing can help you achieve higher response rates and increased revenue. Your multi-channel marketing tactics just got easier with our flexible and cost-effective options.
     
    With DecisionMaker® On Demand , you choose which names you need to target, the right channel mix and when to use them for one fixed cost. All you have to do is order the number of names you need for email, postal or telemarketing lists during a specific time period with no additional fees. 
     
    Call us today at 800.323.4958 or visit us online to learn more. 
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    Marketing Trends and Facts  
     
    Did you know...
     
    83% of U.S. marketers reported an increase in email marketing for 2008?1
     
    With economic pressures and tighter budgets more marketers today are increasing email direct marketing in addition to their typical direct marketing strategies. It saves money in printing and postage costs and supports green marketing efforts by eliminating paper waste.
     
    DM2-DecisionMaker supports this trend by giving marketing professionals access to more than 35 million segmented and qualified decision makers, 8.7 million through email, in more than 25 industries. Call 800.323.4958 for a quote on your next email marketing campaign. 
     
    1. eMarketer citing McKinsey, “The McKinsey Quarterly – How Companies are Marketing Online: A McKinsey Global Survey,” Sept. 12, 2007.
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