MARDEV-DM2 Announces New Global Marketing Services Company
UK-based Mardev to Unite with US-based DM2-DecisionMaker
Oak Brook, IL — March 2, 2010 — Mardev, the international marketing and data services division of Reed Business Information (UK) announced today that it will join forces with DM2-DecisionMaker, the list management and marketing services division of Reed Business Information-US to form MARDEV-DM2. The new company will serve the ever-changing marketing, data and analysis needs of business-to-business marketers around the globe.
The DecisionMaker® brand and the marketplace databases will be the foundation of the company. The databases consist of the highest quality, rigorously updated, targeted data from industries such as: IT, legal, construction, engineering, hospitality, healthcare, aerospace, scientific and general business – to name a few. And the level of data delivered to marketers enables the complete end-to-end marketing process including prospecting, lead development and sales cycle acceleration.
"At MARDEV-DM2, we are dedicated to meeting the new and ongoing needs of business marketers. They demand greater targeting, metrics and results than ever before, and the marketing services and data we provide help them realize those goals," says Zina Manda, Director of MARDEV-DM2. "The integration of the US and international data expands the reach and opportunities for marketers that focus either domestically or globally."
The united product portfolio is significantly enhanced with data cleansing, lead qualification, campaign automation and online measurement tools to ensure that marketers have a single, powerful source for their business-critical marketing information.
About Mardev
Mardev® (mardev.com) is the data division of Reed Business Information, one of the world's leading providers of business information and services. With offices in London, New York, Singapore and Hong Kong, we provide unmatched global knowledge, lead generation, marketing services and data expertise.
About DM2-DecisionMaker
DM2-DecisionMaker® (dm2decisionmaker.com) is direct marketing to decision makers. DM2 leads the industry in targeted, highly qualified business-to-business list management and direct marketing services including multi-channel lists, lead development and analysis, event and database marketing, online research, and custom marketing programs. DM2 provides unique, ROI-based business-to-business marketing services in more than 25 industries.
Media Contact
Mary Miller
Director of Marketing
MARDEV-DM2
2000 Clearwater Drive
Oak Brook, IL 60523
P - 630.288.8312
M - 312.343.6969
F - 303.265.5457
E - mary.miller@reedbusiness.com
T - www.twitter.com/mnm8312