DM2-DecisionMaker CAN-SPAM Summary

Important Laws that Regulate Your Email Marketing

Email marketing today is an economic imperative, but only if in compliance with the laws. At DM2, we want you to be completely prepared for the laws that regulate your email marketing campaigns. And, you can be assured that when you work with DM2 for your email marketing campaigns, we are 100% compliant with all CAN-SPAM requirements. Below you will find information regarding the updated CAN-SPAM regulations effective July 7th, 2008. With any questions or concerns please email info@dm2decisionmaker.com. EFFECTIVE JULY 7, 2008: The FTC Approves New Rule Provision under the CAN-SPAM Act

The bottom line is this, as commercial, legitimate email marketers we must make it easy for email recipients to opt-out, without requiring fees or information beyond his/her email address, and it must be possible to complete the opt-out process on one screen. Other modifications to the Act address the definition of a "sender" and the use of a post office box as a valid address.

Additional excerpts of the FTC release include:

(1) An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.

(2) The definition of "sender" was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act?s opt-out requirements.

(3) A "sender" of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act?s requirement that a commercial e-mail display a "valid physical postal address".

(4) A definition of the term "person" was added to clarify that CAN-SPAM?s obligations are not limited to natural persons. Contact a DM2 Representative

Phone 800-323-4958 Fax 630-288-8390 Email info@dm2decisionmaker.com