White Paper - Effective Offers

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DM2-DecisionMaker - Direct Marketing to DecisionMakers

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Effective Use of Offers to Generate Leads This white paper is based on a recent study regarding the effectiveness of b-to-b offers. The study, conducted by SlackBarshinger and DM2-DecisionMaker in the fall of 2006, examined the types of offers used for lead generation and lead conversion.
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